Google: Ads In AI Mode Earning Less Than Traditional Search Ads

Lead story Search, SEO & Answer Engines

Google: Ads In AI Mode Earning Less Than Traditional Search Ads

Google reports lower ad earnings

By Search Engine Roundtable · 10:15 AM ET · 1 min

Google announced that ads in AI Mode have lower monetization than traditional search ads. This was stated by Philipp Schindler, Google's senior vice president and chief business officer, during the earnings call. Schindler noted that the strong growth in AI Mode queries had an impact due to lower monetization. Google had previously stated that ads on AI Overviews earn the same as without AI Overviews, but this does not apply to AI Mode. The company is scaling ads within both AI Overviews and AI Mode to more users and queries. Schindler also discussed the change in growth rate from Q2 to Q3, citing FX and vertical-specific dynamics as drivers.

The Brief3 stories worth your morning

1
Search
Google Search Revenue Growth Slowed To 12% – AI Mode Ads Are A Reporting Blind Spot
Search Engine Journal · 3:47 PM ET
Google's search revenue growth slowed to 12% due to AI Mode ads being a reporting blind spot.
Why it matters If you're raising funds for Xena, investor sentiment on AI and ad revenue matters
2
Search
Google Opens Gemini, Search to 50+ Apps [2026]
shattered.io · 5:55 AM ET
Google is opening Gemini and Search to outside apps through a new developer program called the Connected Apps Platform.
Why it matters This could impact SearchPanel's AI visibility services for your customers
3
Search
Google is happy AI is cannibalizing its most profitable business
Yahoo Finance · 6:00 AM ET
Google's AI investments are cannibalizing its most profitable business, search.
Why it matters If you hold GOOGL, AI's impact on search revenue is a concern

971headlines scanned

19stories printed

19sources cited

4CPG moves

What’s News60-second scan

Business & Markets

1Tech selloff deepens Bloomberg
2HubSpot loses 80% of traffic Search Engine Journal
3Amazon ad growth slows Variety
4Coca-Cola revenue rises Yahoo Finance
5Amazon misses earnings expectations TechCrunch

World & U.S.

On the Radarmentions, last 24 hours

AI visibility Semrush drops Copilot PPC Land
AI visibility GoBeyond SEO updates tools The Palm Beach Post

Open the Radar

Moverswatchlist, last close, delayed

Walmart121.25▲ +2.09%
Meta624.52▲ +1.96%
Amazon243.79▼ -4.25%
Alphabet283.82▼ -12.64%

All markets

Why it matters to you3 takeaways from today’s top stories

1
You may need to adjust your strategy for SearchPanel given Google's lower ad earnings in AI Mode, which could impact your customers' ad revenue. If you are fundraising, investor sentiment on Google's ad revenue may influence their view on the potential of AI-driven search and advertising solutions like Xena Intelligence's products.
Google reports lower AI Mode ad earnings Search Engine Roundtable
2
If you're raising funds for Xena, investor sentiment on AI and ad revenue matters
Google search revenue growth slows Search Engine Journal
3
This could impact SearchPanel's AI visibility services for your customers
Google opens Gemini to apps shattered.io

Shelf Life Special · Updated every morning

CPG Watch: Brands on the Move

Launches, funding, deals, new shelves, new leaders and recalls at US food, beverage, beauty, personal care, pet and household brands, emerging names ahead of the giants. Every item links to its source.

4moves printed

34brand headlines found

72hwindow

4kinds of move

The last 72 hours, move by move

FundingMarketingEarningsRetail

Each dot is one brand move at the time its source published it; hover or tap for details.

FundingAlcohol

RationAle Brewing

RationAle Partners with LA Libations and Homestead Brands, Launches $3M Funding Round

RationAle Brewing partners with LA Libations and Homestead Brands

Why it’s relevant RationAle Brewing gains support for growth and expansion plans

Brewbound · Thu, Oct 29

MarketingMulti-category

Cotopaxi

Cotopaxi adopts a drop strategy to build buzz ahead of BFCM

Why it’s relevant Cotopaxi aims to build awareness and drive sales through limited edition products

Modern Retail · Fri, Oct 30

EarningsFood

Simply Good Foods

Simply Good Foods Lays Out Turnaround Plans in Negative Q4 Earnings Report

Simply Good Foods reports a 6.5% net sales decline

Why it’s relevant Simply Good Foods outlines turnaround plans after negative earnings report

Nosh.com · Thu, Oct 29

Moves by type printed / found, tap to filter

Moves by category tap to filter

Alcohol 1
Beverage 1
Food 1
Multi-category 1

Brand	Move	Category	The story	Source	Date
RationAle Brewing	Funding	Alcohol	RationAle Partners with LA Libations and Homestead Brands, Launches $3M Funding RoundRationAle Brewing partners with LA Libations and Homestead Brands	Brewbound	Thu, Oct 29
Cotopaxi	Marketing	Multi-category	Cotopaxi adopts a drop strategy to build buzz ahead of BFCM	Modern Retail	Fri, Oct 30
Simply Good Foods	Earnings	Food	Simply Good Foods Lays Out Turnaround Plans in Negative Q4 Earnings ReportSimply Good Foods reports a 6.5% net sales decline	Nosh.com	Thu, Oct 29
Oxyfresh	Retail	Beverage	Oxyfresh brings dental water additive to PetSmart stores	Pet Food Processing	Thu, Oct 29

Showing 4 of 4. Click a heading to sort, a chip, bar or ring slice to filter.

AI & Agents

The Machine Room

1 story 1 min

Tech Selloff Deepens as Intel and Amazon Shares Fall

Bloomberg · 3:12 AM ET

Technology shares, including Intel and Amazon, sold off due to disappointing earnings and a rotation out of the AI trade.

Search, SEO & Answer Engines

Visibility Desk

1 story 1 min

Reddit Sign-In Push: Referrals Drop 1M+ a Week [2026]

shattered.io · 7:13 PM ET

Reddit's sign-in push has led to a significant drop in referrals, with over 1 million fewer referrals per week, affecting SEO and visibility.

Why it matters If you track changes in referral traffic, this shift may impact your customers' online visibility.

Amazon, Ecommerce & Retail

The Checkout

1 story 1 min

Amazon Ad Revenue Growth Slows in Q3, Ecommerce Giant Undershoots Earnings Estimates

Variety · 4:19 PM ET

Amazon's ad revenue growth slowed in Q3, with a deceleration to 11% year-over-year growth due to changes in foreign exchange rates and the shifting of Prime Day.

Why it matters If you manage Amazon ad campaigns for your brand customers, you may need to adjust strategies due to slowed ad revenue growth.

CPG & Brands

Shelf Life

2 stories 1 min

Is Coca-Cola Stock Still Worth Owning After Its Third Quarter?

Yahoo Finance · 5:56 AM ET

Coca-Cola's revenue per drink rose less than management aimed for, despite the company selling more drinks. The stock's decline aligned with other beverage makers.

Why it matters If you work with CPG brands like Coca-Cola, you may need to consider the impact of revenue per drink on pricing strategies and consumer purchasing decisions.

Markets & Money

The Ticker Tape

2 stories 1 min

Amazon falls 7%, Intel plunges 25% in premarket trading, as pressure mounts after earnings

CNBC · 4:27 AM ET

Amazon and Intel stocks have fallen in premarket trading after earnings. Investors are concerned about the tech giants' massive AI spending and its potential payoff.

Why it matters If you hold Amazon, this matters to your investment as it reflects investor sentiment on AI spending.

Kentucky Corner

Bluegrass Brief

2 stories 1 min

Kentucky bioscience jobs grow 6.9%, with average wages reaching $113,580

The Lane Report · 10:22 AM ET

Kentucky's bioscience industry has grown 6.9% since 2021, with average wages reaching $113,580. The industry's growth has kept pace with national gains.

Why it matters As a Louisville-based executive, this growth may impact your local hiring and investment decisions.

Louisville weather

54°F Clear

Fri54°/76°
Sat51°/76°
Sun56°/66°
Mon55°/59°

Source: Open-Meteo

The Xena Radar

Mentions, rivals and the AEO beat

2 stories 1 min

AI visibility Semrush drops Copilot from AI visibility tracking on November 9 PPC Land · 1:05 PM ET
Semrush will drop Copilot from its AI visibility tracking on November 9, affecting enterprise clients
Why it matters This change may impact your SearchPanel services and AI visibility tracking capabilities
AI visibility GoBeyond SEO Launches Updated 2027 Marketing Budget Calculator and AI Visibility Checklist The Palm Beach Post · 5:28 PM ET
GoBeyond SEO has launched an updated marketing budget calculator and AI visibility checklist for 2027
Why it matters Your category is in the news; check the angle before a customer or investor asks.

Markets

Prices delayed · last close Thu, Oct 29

2 min

At Thursday's close the S&P 500 fell 0.30%, Nasdaq fell 1.38%, Dow fell 0.25%; Walmart led the watchlist at +2.09% and Alphabet trailed at −12.64%; Bitcoin is −0.11% over 24 hours.

S&P 500

7,720.39

−0.30% 1 mo +0.9%

Nasdaq

26,184.72

−1.38% 1 mo −2.5%

Walmart

121.25

+2.09% 1 mo +16.7%

Leader Walmart +2.09%

Laggard Alphabet −12.64%

Day change, watchlist stocks and bitcoin

Heatmap: the whole watchlist

GSPC−0.30%S&P 500
IXIC−1.38%Nasdaq
DJI−0.25%Dow
BTC−0.11%Bitcoin
AMZN−4.25%Amazon
GOOGL−12.64%Alphabet
NVDA−0.80%Nvidia
MSFT−0.16%Microsoft
META+1.96%Meta
AAPL+1.48%Apple
WMT+2.09%Walmart
COST+1.36%Costco
SHOP−0.79%Shopify
PG+1.47%Procter & Gamble
PEP+0.87%PepsiCo
TSLA−0.23%Tesla

Performance, indexed to 100

Turn on JavaScript to draw this chart; the table holds the same numbers.

Name	Last	Day	1 mo
S&P 500 GSPC	7,720.39	−0.30%	+0.9%
Nasdaq IXIC	26,184.72	−1.38%	−2.5%
Dow DJI	52,342.56	−0.25%	+2.8%
Bitcoin BTC-USD	77,687	−0.11%	−7.0%
Amazon AMZN	243.79	−4.25%	−2.2%
Alphabet GOOGL	283.82	−12.64%	−17.5%
Nvidia NVDA	213.66	−0.80%	−6.4%
Microsoft MSFT	530.14	−0.16%	+3.4%
Meta META	624.52	+1.96%	−13.9%
Apple AAPL	348.91	+1.48%	+4.8%
Walmart WMT	121.25	+2.09%	+16.7%
Costco COST	996.08	+1.36%	+9.4%
Shopify SHOP	166.89	−0.79%	+12.5%
Procter & Gamble PG	160.59	+1.47%	+10.5%
PepsiCo PEP	133.79	+0.87%	+5.6%
Tesla TSLA	403.30	−0.23%	+13.7%

Click a column to sort. Bars scale each day move to the largest on the list. Source: Yahoo Finance, delayed.

The Editor’s Note

You face a week where Google's ad revenue growth is slowing due to AI Mode and Gemini, and Amazon's ad revenue growth is also slowing. This could impact your customers' marketing strategies. Meanwhile, Gen Z brands are challenging legacy consumer firms in India, and Kentucky's bioscience industry is growing. Consider how these shifts affect your decisions on AI search and commerce software.

The Editor

Cartoons are drawn by AI for DUDE International and show no real people.

Cartoon of the Day

Editorial cartoon. a person sitting at a desk with a computer and a worried expression, surrounded by papers and pens — “Ads not paying off”

The Shelf, in Ink

Cartoon about the consumer brands business. a store shelf with various products and a few empty spaces, with a person in the background looking concerned — “Shelf life crisis”

Did You KnowQuoted word for word from today’s reporting

01Search
Alphabet spent $51.36 billion on capital expenditures in Q3 and reported negative free cash flow of $9.07 billion.

Where it came from
From Search Engine Journal“Google Search Revenue Growth Slowed To 12% – AI Mode Ads Are A Reporting Blind Spot”
Filed under Search, SEO & Answer Engines
02Retail
North American revenue rose 6% to $ 112.9 billion, while international revenue increased 5% to $43.1 billion.

Where it came from
From Variety“Amazon Ad Revenue Growth Slows in Q3, Ecommerce Giant Undershoots Earnings Estimates”
Filed under Amazon, Ecommerce & Retail
03CPG
Coca-Cola's margins have held so far, with its operating margin at 33.4% in fiscal Q3 2026, up from 32.2% in fiscal Q3 2025.

Where it came from
From Yahoo Finance“Is Coca-Cola Stock Still Worth Owning After Its Third Quarter?”
Filed under CPG & Brands
04Kentucky
The industry’s employment growth kept pace with national gains, while its average annual wage was 81% higher than Kentucky’s private-sector average.

Where it came from
From The Lane Report“Kentucky bioscience jobs grow 6.9%, with average wages reaching $113,580”
Filed under Kentucky Corner

By the Numbers

How this edition was made

1 min

971

headlines scanned, last 24 hours

+253 vs yesterday

stories printed

−1 vs yesterday

201

publishers seen

116

of 117 feeds and searches answered

Stories printed by desk today printed / fresh headlines

AI & Agents1/68
Search, SEO & Answer Engines5/55
Amazon, Ecommerce & Retail1/33
CPG & Brands2/39
Startups & Funding0/20
Markets & Money2/143
Tesla0/9
Kentucky Corner2/25
India & Kerala0/129
CPG Watch4/34
The Xena Radar2/2

The words that ran the news bigger means more headlines

Amazon Revenue Google Earnings Growth Search Crypto Keralam Binance Profit Trump Stock

Amazon31
Growth26
Binance26
Revenue26
Search25
Profit25

Desk mix, last 7 editions tap a desk to hide it

Most-cited publishers

shattered.io2
Yahoo Finance2
The Lane Report2
Search Engine Roundtable1
Search Engine Journal1
Bloomberg1
Variety1
The Economic Times on MSN1

Feeds or searches that failed this morning: The Decoder. Images: 6 publisher photos, 1 AI engravings, 0 house engravings.

The Bottom LineWhat to do with all of this

Three moves for today 0/3 done

1Review your customers' ad strategies on Google and Amazon
Based on Google: Ads In AI Mode Earning Less Than Traditional Search Ads Search Engine Roundtable
2Monitor the growth of Gen Z brands in India
Based on Gen Z brands are breaching the last citadel of legacy consumer firms The Economic Times on MSN
3Assess the impact of slowing ad revenue growth on your market
Based on Google Search Revenue Growth Slowed To 12% – AI Mode Ads Are A Reporting Blind Spot Search Engine Journal